![]() Silence = Whole Rest, Half Rest, Quarter Rest, Eighth Rest, Sixteenth Restįorm: Structure The pattern or organization of a musical composition. Sound = Whole Note, Half Note, Quarter Note, Eighth Note, Sixteenth Note Gradually get louder = Crescendo ( cresc., )ĭuration: Rhythm The time that a sound (note) or silence (rest) lasts. Medium Loud ( mezzoforte mf ) Very Soft ( pianissimo, pp ) Very Loud ( fortissimo, ff ) Soft ( piano, p ) Loud ( forte, f ) Medium Soft ( mezzopiano, mp ) And finally, positive and negative space helps you maximize areas that don’t have any design elements.Dynamics: Volume The music degree of loudness or softness.Texture creates a visual feel in your design.Typography lets your users know the tone of your page and helps establish visual hierarchy in your design.Color helps to evoke emotions and establish a mood behind the design.Shapes are ultimately found in everything from your logos to illustrations to countless other elements in your design.A line is a great way to separate sections of your page or bring your reader’s attention to a certain part of the page.With a brand book or style guide to reference, you can easily replicate a consistent experience for your users. Most brands establish a design system-or a collection of reusable functional elements, components, and colors-to make this process easier. Now that we have learned the six elements of design, it is up to you as the designer to apply them correctly and effectively. Negative space, as shown in these images, allows you to maximize the area and enhance readability. Add a sense of luxury - “Less is more” can create a sense of sophistication in your design.Therefore, when a shape or element is incomplete, the white space can help your reader unconsciously fill the gaps. Complete an image - Humans naturally see closed shapes.Simplify your design - White space breaks your design into chunks so that you do not overwhelm your reader’s eye.Enhance readability - A larger white space ensures your text doesn’t have to compete with other design elements.When used correctly, negative space plays a pivotal role in the success of your design. Negative (or “white”) space, on the other hand, refers to the background area that surrounds the subject or areas of interest. Positive space refers to the subject or areas of interest, such as a person’s face or furniture in a room. Space refers to the area above, below, around, or behind an object. ![]() Texture can create a more dynamic, visually appealing experience while also adding depth to your design.įor example, a luxury linen brand that wants to imply comfort and coziness might consider a cotton textile background, like in the example below.Ĭompare the cotton textile backgrounds above to this stone textile background, which creates a more serious, sterile feeling. Texture refers to the way a surface feels-or in this case of a digital design, a perception of how it could feel. These smaller details of your font-including weight, height, and size-are all important as you consider typography in your UI design. When a smaller font is beneath it, the reader instinctually knows that it’s a subsection that will support the heading and perhaps provide more context or information. Larger font sizes, for example, catch the user’s eye first and signify a focal point on your page. It can show people where to look and what things on the screen are most important, giving users a sense of how to read the material from beginning to end. In addition to evoking a mood and feeling, typography can create visual hierarchy in your design. Typography, as shown here, is important for evoking certain feelings as well as creating visual hierarchy. Color can be “tinted” by adding white or “shaded” by adding a layer of black. Value refers to the lightness or darkness of a color.A specific hue can have a vibrant or dull saturation (and anywhere in between). Saturation refers to the intensity or purity of the color.For example, “red,” “blue,” and “green” are all hues. This will help you maximize the power of this principle of design. For example, red typically signifies love, strength, power, and desire green typically signifies tranquility, good luck, and health.Īs you create your color palette, it’s important to understand the three properties at play. ![]() It can stand alone, act as a background, or highlight other elements in your design.Ĭolor is also a fantastic tool for creating and establishing a mood for your brand. ColorsĬolor is another powerful element of design. Designers have many geographic shapes to choose from, including circles, squares, rectangles, ovals, hearts, triangles, parallelograms, hexagrams, trapeziums, pentagons, stars, and diamonds.
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